Why Should Marketers Use Pinterest?īecause users are searching for inspiration, they’re open to discovering new products. That means pinners are looking for something in particular, but not a brand in particular-yet. That’s why 97% of top searches on the social media site are unbranded. They are simply looking for inspiration to help guide them as they start making decisions. Users have a future-focused mindset, turning to Pinterest to find their next purchase without even having a specific product in mind. Why Do People Use Pinterest?Īs a visual medium, Pinterest is a unique platform that offers inspiration and exploration. ![]() Users range in age, with the highest percentage between 25 and 34 years old for both men and women. Pinterest reported it grew their Gen Z users by 40% last year. In fact, 2020 was a big year for the platform. This year, Hootsuite reported male users grew by 50% in 2020 alone. ![]() Pinterest users are mostly women, but the number of men on the platform is growing. And while it has fewer users than Facebook and Twitter, it offers marketers the potential for a stronger digital strategy. More than ten years later, it is among the largest social platforms. Launched in 2010, Pinterest was a relative latecomer compared to other social media giants.
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